The pop culture fix that is Wonderland magazine

Welcome to the imaginative and unpredictable world of Wonderland – a pop culture bible with the perfect balance of compelling photography and interviews. 

The wonderful 

Wonderland is THE title for interviews with upcoming and popular celebrities. There isn’t a tedious Q&A format in sight, as conversations are told through cultivated storytelling.  

The Autumn/Winter 2022 features Joseph Quinn, better known for his portrayal of Eddie Munson in season four of Stranger Things, House of the Dragon actors, Fabien Frankel and Olivia Cooke, and Abigail Cowen from Fate: The Winx Saga (to name a few). 

Interviews in Wonderland are complemented by photographs that offer a different perspective of celebrities through stylised and unconventional imagery. An opportunity to see celebrities in a new angle that is a far cry from images taken for press releases or on the red carpet. 

And there wasn’t a plain high key set up in sight

The attention to detail in every fashion story creates the illusion that marketing products is a secondary objective. This is because themes and creative decisions take centre stage rather than lacklustre styling and angles. 

Although The Elegance of Anarchy, photographed by Paul Morel and styled by Adele Cany, has a curation of brands (including the most prominent gold Moschino belt), it’s the Jenny Humphrey meets Madonna meets punk theme that captivates.

The not-so-wonderful? 

Think again if you thought a short film and campaign were enough to highlight Emma Watson becoming the new face of Prada Paradox. A not-so-subtle nod to the partnership infiltrates Wonderland through styling (of Prada jewellery, accessories, and clothing) in a black-and-white editorial by Bartek Szmigulski. The introductory image is of Emma shamelessly holding the perfume bottle as a prop.

Nevertheless, the photographs are visually stunning and strategically placed amid the interview pages. 

As expected with a fashion magazine, there are constant advertisements that push products and brands throughout the issue. The marketing of said brands, however, is done through stylised editorials – an example being a collection of photographs that capture Louis Vuitton bags from the Autumn/Winter collection. 

“… a unique perspective on the best new and established talent across all popular culture: fashion, film, music, and art. We’re about inspiring, rather than dictating to our readers.”

Wonderland

Although the target demographic is a little hazy – either young people with money or avid followers of high-end fashion using the magazine to participate – Wonderland delivers everything it promises. Since its release in 2005, the title has collected an impressive catalogue of interviews with the most influential and mainstream people of the moment, and a collection of imagery worthy of the well-articulated features.