Leading with Clarity: How Unique Magazines is Shaping the Future of Independent Publishing in the North

Over the past year, Unique Magazines has undergone a significant transformation. We’ve redefined our identity, clarifying to our customers exactly what we do. In an industry where roles can be misunderstood, we’ve taken great strides to ensure there is no confusion—we are not publishers; we sell printed magazines but our passion for them is no less than those who create them.

This year, one of our major initiatives has been the establishment of a new room dedicated entirely to independent magazines. This space is a departure from our traditional focus, which had long been dominated by mainstream titles. The independent magazine room not only diversifies our offerings but also represents a shift in our identity and mission, marking a new chapter in our journey.

Our vision for the future of publishing is clear: we believe that magazines will transition to being published less frequently, with increased focus on quality and, consequently, at a higher price point. Establishing a dedicated hub to support this evolution was imperative. We wanted to not only keep pace with the changing landscape of the publishing world but to be at the forefront of this transformation.

The introduction of our magazine room was met with enthusiasm from the independent publishing community. We received numerous inquiries from publishers who were eager to see their works featured in our store. Previously, we had mostly worked with suppliers for our inventory. However, with each new inquiry from an indie publisher, we found ourselves asking, “Why not embrace this change?” This opened up a thrilling opportunity to offer titles that are not only unique but also exceedingly rare in the commercial market, by getting them direct from the source- independent publishers.

Working directly with these independent creators has been an eye-opening experience. Typically, these publishers are small presses or non-profit organizations that operate with a clear mission and purpose. They are driven by passion and a desire to make a meaningful impact through their publications. Whether it’s a magazine dedicated to the niche joys of rollercoaster adventures or a deep dive into the world of backpacking, the diversity and richness of content have been astounding. We have truly seen it all here at Unique Magazines and we want to ensure we can offer something for everyone.

Since opening our magazine room in April, we’ve managed to secure 44 unique titles from 44 different indie publishers. This number proudly excludes major, focusing instead on those who embody the spirit of independence and innovation in print.

Our new focus has had a particular resonance here in the North. Historically, we’ve observed that opportunities for cultural and creative engagement can be more limited here than in the South. By establishing a northeast hub for independent magazines, we’ve bridged that gap, making these unique and inspiring publications accessible once more as well as giving these independent publishers a chance to spread their craft to as many people as possible.

The relationships we’ve built with these publishers have been invaluable, not only for our business but for our community. We’ve introduced these magazines to universities and student events, where they have become a cornerstone of inspiration for students engaged in final projects or seeking creative stimulation.

Images taken from our Pop up at Newcastle college

Our commitment is to continue expanding our magazine room, bringing in new titles from a variety of backgrounds and perspectives. We aim to connect with enthusiasts who appreciate and seek out rare finds in the world of print. We are dedicated to working closely with more independent publishers, continuously enriching our collection and reinforcing our commitment to the evolving landscape of print media.

Being a part of this dynamic, ever-changing industry feels incredibly rewarding. As we move forward, our mission is clear: to enrich, inspire, and provide access to the best of independent print media.